Articles

Define your marketing funnel first

Everybody is told to talk to their audience when they're starting to market their product. That's generally solid advice but it's not nuanced enough and not very actionable. It doesn't tell you how to define who your target audience is, where they are, nor how to reach them. Before even defining your target market, you should have a basic marketing funnel defined for your product.  A marketing funnel is a way to model your potential prospect's journey from when they first hear about you to the purchase.